This and the previous point about speaking fluent internet are really compelling and speak to an…
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This and the previous point about speaking fluent internet are really compelling and speak to an occurrence worth parsing out in greater detail: that the Trump campaign was excellent at
mobilizing and empowering online users with a basic message that was easily iterate on, however, they were not necessarily the better campaign at utilizing the
internet-as-communications-infrastructure in the traditional sense (a la OFA). Which begs an examination of what types of messages mobilize users/can be iterated on, to what extent is a
campaign willing to relinquish message control, and whether or not the traditional approach of pushing out a message through normal content types is even really worthwhile if it can’t
mobilize as effectively