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The Global Council on Brain Health (GCBH) has released a _Special Report_ that highlights the critical importance of hearing – and addressing hearing loss – in helping people around the

world maintain their cognitive skills, stay socially engaged, and support a rewarding quality of life. Scientists have long observed a link between untreated hearing loss and a decline in

brain function including the abilities to think, remember, and learn. The _Special Report_ highlights new research that has increased our understanding of the connection between hearing and

thinking, as well as the link between hearing and mental well-being. Failure to address hearing loss increases the risk not only of cognitive decline but also of social isolation,

loneliness, anxiety, and depression. In the report, _Hearing Matters for Brain Health_, the GCBH encourages people to protect their hearing, get screened periodically, and address any

potential or existing decline. Further, it urges policymakers to recognize that better care for hearing should be a higher priority for public health. According to a new AARP Research poll,

only 4 in 10 American adults ages 50 and over have had a hearing test in the last five years. The same poll also finds that most adults would be compelled to address hearing loss knowing

that it could harm their brain health as well. The GCBH recommendations have particular relevance to older adults, with nearly one in two people age 75-plus having some hearing loss. But

they apply to people of all ages and all countries. Nearly one in five individuals throughout the world lives with hearing loss, according to the World Health Organization, and the number is

increasing rapidly. Responding to this challenge is an opportunity to enhance brain health on a global scale. This GCBH _Special Report_ provides insights and recommendations on how to

accomplish this vital goal. -------------------------