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The company added that a broad selection of MLS and Leagues Cup matches will also be made available at no additional cost to Apple TV+ subscribers, with a limited number of matches available
for free. “For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place,” Eddy Cue, Apple’s senior vice
president of services, said in a release. But how long Apple will broadcast Friday Night Baseball gratis for nonsubscribers is unclear. Fans can watch on the free Apple TV app on an iPhone,
iPad, Mac, Apple TV box and on tv.apple.com, or through select smart TVs, Sony PlayStation Xbox gaming consoles, and through Amazon Fire TV, Google Chromecast and Roku set-top boxes and
streaming devices. NBCUNIVERSAL'S PEACOCK streaming service and Major League Baseball also struck a deal for a package of 18 Sunday games that began May 8 that start at either 11:30
a.m. or noon EDT weekly. Seventeen of the 18 games will be available exclusively to Peacock Premium subscribers. Peacock Premium subscribers, who pay $4.99 a month to watch with ads, or
$9.99 without them, can already watch Premier League soccer, World Wrestling Entertainment wrestling and Indycar racing PARAMOUNT+ (starting at $4.99 a month) lets subscribers stream the
Masters, PGA Tour and most of the sports that air on CBS, including the NFL. You were also able to stream the 2022 Masters on ESPN+ as well as Masters.com. The extent of coverage varied on
each site. WARNERMEDIA’S HBO MAX (starting at $9.99 a month) will be getting U.S. women’s and men’s national team soccer matches next year. 'MAJORITY' OF GOOD STUFF STILL FREE “Not
all of one sport, one league is in the same place anymore, whether that location is TV versus online or even a specific channel or network,” says Will Mao, a New York-based vice president
at Octagon Global Media Rights Consulting sports marketing and talent management agency. “The good news is the majority of the good stuff — the NCAA (basketball) championship, the Super
Bowl, NBA Finals, World Series, etc. — will continue to be in the TV world and in most cases … will be free to air.” Free, of course, is relative since you’re still likely paying for cable
or satellite, unless you use an over-the-air TV antenna. But if you are a rabid fan of a sport “and want to watch every single game, that’s where it becomes a little bit more difficult and a
little bit more expensive," Mao says. "You used to be able to watch a greater percentage of what was available without having to pay for multiple services, but the actual overall
availability of content is so much greater now, and there are so many more convenient ways to access that content.” Instead of being stuck in front of a TV, you can watch on your laptop,
phone or tablet when you’re on the move. “I would say there should be a premium or value placed on that kind of convenience and being able to watch whenever and wherever you want,” Mao says.