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Some consumers have been hesitant to embrace “smart” fitness trackers, fridges, home monitoring systems, microwaves, baby monitors, thermostats, TVs and other

always-connected-to-the-internet electronics and appliances. Why? These devices are vulnerable to cyberattacks.  The Biden administration wants to alleviate such fears. On July 18, 2023,

the White House announced a voluntary, government-backed cybersecurity program to help consumers make informed purchasing decisions on the security of smart devices. PROGRAM WILL FILL A NEED

FOR SECURITY And on March 14, the Federal Communications Commission (FCC) voted to create this U.S. Cyber Trust Mark program, as it is being called. Products that meet certification

requirements will display a shield-shaped logo. “Internet of things, or IoT, devices bring tremendous benefits,” FCC Chairwoman Jessica Rosenworcel says. “But this interconnection can also

bring new security risks.” She compares the initiative to the U.S. Energy Department’s Energy Star program, designed decades ago to promote energy efficiency. Several major appliance,

consumer products and electronics manufacturers and retailers have made voluntary commitments to bolster cybersecurity for the products they sell, the administration says. They include

Amazon, Best Buy, Google, LG Electronics USA, Logitech and Samsung. “Poorly secured products can enable attackers to gain footholds into American homes and offices and steal data and cause

disruption,” says Anne Neuberger, deputy national security adviser for cyber and emerging technology at the National Security Council. “Recent vulnerabilities in these devices have shown

just how easily a bad actor can exploit these devices to deploy botnets and conduct surveillance.” WHEN WILL PRODUCTS WITH THE CYBER TRUST MARK LOGO SHOW UP? While the FCC plans to solicit

public comments on disclosures to consumers, including whether a device's software or firmware has ties to a country that poses national security risks, the government expects to have

the program in place in late 2024. Products will appear on the market soon after.