Laura Skufca
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ABOUT Laura Skufca, MA, is a Research Director in AARP Research overseeing advocacy, community and engagement research. This includes AARP's issue areas on voter education, livable
communities, community and state impact, and social connection. Skufca guides AARP decision-making by providing advice on all phases of research from design and implementation through
communication and implementation. Skufca began her career at AARP in 2005 as a senior research advisor. She briefly left the organization to lead the Customer Insights & Marketplace
Intelligence function at CareFirst Blue Cross Blue Shield from 2021 to 2023. During that time she oversaw both B2B and B2C customer experience research, brand tracking, and market and
business intelligence. Skufca has a master’s degree in clinical psychology from West Chester University. She also holds the Insights Professional Certification through the Insights
Association and has completed Duke University’s Executive Leadership Program. Laura has published several articles in peer-reviewed journals and presented research findings at many academic
conferences, as well as her research garnering attention in the press. CONTACT Email: [email protected] LinkedIn: https://www.linkedin.com/in/laura-skufca/ For media inquiries call
202-434-2560 or e-mail [email protected].