Lauren Goodson
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ABOUT Lauren Goodson is consumer insights director at AARP Research where she leads a team of experts focused on the needs of adults 50-plus. Goodson specializes in research related to
membership acquisition and retention, brand health, editorial engagement and enterprise growth opportunities. Goodson has more than 20 years of market research experience spanning the media,
tech, and non-profit industries. Before joining AARP, she led the global insights team at The Knot Worldwide covering competitive intelligence, brand health, and product research across 15
countries. Prior to that, she spent more than a decade at Discovery Communications where she spearheaded research to inform program strategy and marketing for well-loved brands like Animal
Planet and Science Channel. Goodson’s studies have been cited by the New York Times, Wall Street Journal, and other major media outlets. She received her bachelor’s degree from the
University of North Carolina at Chapel Hill. CONTACT Email: [email protected]. For media inquiries call 202-434-2560 or e-mail [email protected].