Reader TTS

THE STREAMER, WHICH IS RIVALLED BY AMAZON PRIME VIDEO AND DISNEY PLUS, IS RAISING PRICES ACROSS ALL OF ITS PLANS BY UP TO £24 A YEAR FOR BOTH NEW AND EXISTING SUBSCRIBERS. 11:23, 11 Feb 2025

Netflix viewers who are "new" and "existing" have been warned over a £24 price hike to bills. The streamer, which is rivalled by Amazon Prime Video and Disney Plus, is

raising prices across all of its plans by up to £24 a year for both new and existing subscribers. The increases came into effect for newbies on Thursday 6 February, while existing members

will be given 30 days' notice by email. 'Standard with adverts' is going up by £1 from £4.99 to £5.99 a month (a 20% or £12 a year increase), while 'standard'

(without ads) is going up by £2 from £10.99 to £12.99 a month (an 18% or £24 a year increase). 'Premium' is going up by £1 from £17.99 to £18.99 a month (a 6% or £12 a year

increase). It means a Premium user is paying £228 a month. “We will occasionally ask our members to pay a little more so that we can reinvest to further improve Netflix,” the company said,

adding it would “continue to invest in programming and deliver more value for our members”. READ MORE HOUSEHOLDS ESCAPING INHERITANCE TAX RAID USING 100 PER CENT TAX-FREE OPTION Paolo

Pescatore, a technology analyst at PP Foresight, said the price increases were widely expected. “The streaming business is following mainstream TV in its price rises, and we should get

accustomed to them,” he said. Article continues below However, he added: “Netflix must tread extremely carefully … there is a ceiling, a point at which consumers will become incredibly

frustrated by price hikes.” Netflix is not the only platform to raise its subscription costs as rivals Disney+, Spotify, and Paramount+ put their prices up last year. Analysts had pencilled

in nearly 10 million new subscribers to the streaming service in the last three months of 2024 only for it to be closer to 19 million. The streamer is the home of Wednesday, Squid Game,

Stranger Things and more.