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BIRMINGHAM CITY OWNERS KNIGHTHEAD HAVE PLEDGED TO BUILD A NEW SPORTS QUARTER IN THE HEART OF THE CITY 12:16, 06 Sep 2024Updated 14:07, 02 Jun 2025 In April 2024 Birmingham City announced the

purchase of a vacant 48-acre site in east Birmingham for £51m, formerly known as Birmingham Wheels, and unveiled plans to build a new Sports Quarter and super stadium. Knighthead also

acquired another 12 acres of land adjacent to the Wheels site, excluding St Andrew’s, to take the total holding to 60 acres. Blues have taken inspiration from Manchester City’s stunning

Etihad Campus and plan to create a Sports Quarter that comprises a stadium, training and academy facilities. There are also plans for office spaces, restaurants – or ‘eatertainment’ areas as

Tom Wagner calls it – and hubs to socialise. Knighthead intend for match days to make up a fraction of the Sports Quarter’s revenue. _Here is the rundown of what we know so far about a

facility which will change the landscape of Birmingham city centre..._ WHAT’S THE TIMESCALE? Wagner wants the new stadium open by 2029 – but admits that is slightly ambitious. “My timeframe

is lunacy but we’d like to get this completed in five years,” he said in April 2024. “That is the perfect world if everyone works with us at the same pace we’re willing to work. Five years

from August and we could be in. I’m going to keep saying that even though it makes everyone around me sweat. A lot of it is outside our control but that’s the goal.” Article continues below

The likelihood is that the Sports Quarter won't be open by 2029, but it might not be long after if Knighthead can get things moving quickly. WHAT CAPACITY WILL THE STADIUM HAVE?

Knighthead are keen to stress that the stadium is only the centrepiece of the Sports Quarter, the other cogs are equally important and will be used more frequently. Wagner showed supporters

a mock up at the Open House event last year but warned them: ‘Don’t get wed to this!” Wagner has confirmed the stadium will have a capacity of 62,000 – a figure which would make it the

largest facility of its type in the Midlands and rank among the 10 biggest stadiums in England. Speaking at Blues' awards dinner in May, Wagner said: "To all those who doubt us,

they are afraid what will happen when they see 62,000 in our home stadium." That figure would provide Blues with room to house more supporters than St Andrew’s currently can and it

would make the venue suitable for large scale non-football events. For instance, an NFL fixture in Birmingham would be a possibility. Head of infrastructure Nick Smith, who will play an

integral role in building the new stadium, has promised supporters will have a say on the design. Smith said: “I want you all to be assured that you will have a voice about what the design

will look like, what we take from here, what we make new, what the new family area looks like, what the new home end looks like. You will absolutely have a voice. “We have started the

masterplan and what some of the blocks might look like. We definitely don’t have the same AI programme that have shot out four or five designs you’ve seen!” WHAT ELSE WILL BE IN THE SPORTS

QUARTER? Wagner insists there will be ‘nothing else like it in the world’. There will be a hotel, with easy access, and office space. “We want the site to be used 365 days a year,” says

Wagner. “Restaurants, pubs, mini golf… All those types of venues will be incorporated. “That revenue from every one of those things is going into your football club. Look at Tottenham and

how much money that stadium is making. If you think that stadium is generating a lot of money, wait until you see what we’re going to build.” Knighthead have continued to purchase land

around the Wheels site and their holding in East Birmingham now comfortably exceeds 60 acres. Wagner, along with Knighthead colleagues Kyle Kneisly and Laura Torrado, plus Blues’ head of

infrastructure Nick Smith are listed as directors of two companies on Companies House – Winter Sun 2023 and Red Fox 2023 – that are being used to hoard land in East Birmingham. Winter Sun

recently took control of a number of houses on the St Andrew’s industrial estate, more houses on Crown Lane and Garrison Lane, plus land on Garrison Lane. Documents also reveal that land has

been purchased on the north east side of the Tilton Road. Wagner estimates the cost of building the Sports Quarter will be between two and three billion pounds. It is worth remembering that

infrastructure costs don't count towards a football club's Profit and Sustainability totals. WHAT ABOUT ST ANDREW’S? The club’s existing stadium underwent a makeover last summer

to bring its hospitality offering into the 21st century. Knighthead have splashed out to create a number of new spaces, despite the promise of the new stadium. Why? Head of infrastructure

Smith said: “The discussion with the owners goes, ‘OK, how quickly do you want to go here? And how much do you want to spend to get here before going to the new stadium? If you are going to

go, you have to go early and hard to return on the investment you’re going to make. “Hence why there’s a big chunk of work now. There will probably be another 18 months or two years of

investment (in this stadium) before we shift our energy and put sticking plasters on whilst we focus on the build phase of the new stadium. "That was the thinking behind how and why we

invested in this space. A lot of people have asked me, ‘Why are you spending money on this when you’re going there?’ And that’s it. You have to go on the journey. “Because if you don’t you

get to it and go, bang, here’s a thousand pound seat in hospitality it’s ‘Bloody hell, I’ve been spending £100!’. You can’t do it like that.” Knighthead haven’t revealed what will happen to

St Andrew’s once the new stadium opens, but Wagner has suggested the site could incorporate some housing. He said: “There’s a development broadly within that region where we would hope to

encompass some housing on this site (St Andrew’s) depending on what we end up doing here.” A TUNNEL? Wagner has even mooted the idea of building a tunnel between the city centre and the

Sports Quarter to solve the transport issue, but interim chief executive Jeremy Dale says it is just an idea. “Tom said it as a throwaway comment the day before about the idea of a tunnel

and actually it’s a very cost effective way of doing it," said Dale. “Tom has some fabulously innovative ideas. I remember when I first talked to him about this project, he said some

things and I was thinking that it was never going to happen, but then they have. Let’s just say, I think it was an idea rather than a plan.” BIRMINGHAM CITY CHAMPIONS 2024/25 RECORD-BREAKING

Birmingham City are back in the Championship. Chris Davies' side passed the 100-point mark on their way to taking the League One title this season. And this Birmingham Mail promotion

special charts the brilliant Blues' path to glory, with match-by-match analysis, reaction, comment, brilliant celebration pictures and a Champions poster in the middle pages. Buy now

and have it delivered directly to your door. Alternatively you can purchase in most supermarkets, high street retailers and independent newsagents in Birmingham from May 9, 2025. A MORE

REALISTIC PLAN? BIRMINGHAMLIVE recently revealed plans for a £1billion tram line that will start from the new Curzon Street Station and make Blues' new stadium easily accessible. A plan

has been drawn up to create a tram line that connects Blues’ new stadium to the city centre, Heartlands Hospital, the NEC, Birmingham Airport and the proposed health and science campus at

Arden Cross. It would run first from Curzon Street, the new HS2 station, via Digbeth and on to the east of the city. It would pass by the entertainment hub being created at Digbeth Loc, and

on to the Sports Quarter site at Bordesley Green. The ambition is that this first phase would be ready for the opening of Blues’ new stadium, currently slated for 2030. WHERE ARE WE AT? We

are awaiting official confirmation on that tram line. That should be the trigger for work to start after 12 months where Wagner and his Knighthead cohorts have worked tirelessly to lobby

support from government at local and national level. Wagner has been in constant communication with Sir Keir Starmer's team over a development that will be transformational for the

Midlands. Wagner told the Times: “We were presented with an opportunity to build a stadium with accommodation, office space and, most importantly, a training ground for the men’s and women’s

first teams and the entire academy, in one place inside the city limits. That is an extraordinary opportunity. “By building all of those critical elements of the club one kilometre from the

centre of the city, it becomes embedded into the community of Birmingham. “We’re dropping that investment into the middle of one of the most deprived areas in the country. I think there’s a

moral imperative to invest into an area like that and to have an opportunity such as the one I just described and not pursue it would be a crime against the city of Birmingham.” Article

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