Reader TTS

MORRISONS WILL OVERHAUL ITS UK SUPERMARKETS BY SCRAPPING 2,500 ITEMS AND REPLACE THEM WITH PREMIUM FARM SHOP STYLE PRODUCTS, ACCORDING TO REPORTS. 06:14, 31 May 2025 Morrisons has announced

a major overhaul of its UK supermarkets with plans to scrap 2,500 items. Morrisons will overhaul its UK supermarkets by scrapping 2,500 items and replace them with premium farm shop style

products, according to reports. The revamp is being dubbed 'Morrisons Magic' and will be led by Director Andrew Staniland. Its Warrington store has already undergone the

transformation as part of an initial trial period which saw it add 500 new items to its range while removing 2,500. Morrisons' revamp will reportedly focus on its Market Street range,

where shoppers can currently purchase fresh meats, fish, greens and baked goods. The planned overhaul is good news for bargain hunters with Morrisons having a 'laser focus on clear

pricing and value'. READ MORE UK SET TO SIZZLE IN 'GLORIOUS' 27C MINI-HEATWAVE WITH 33 COUNTIES IN ENGLAND HIT Mr Staniland told The Grocer: "It's early days, we are

testing and we are learning, but the Morrisons Magic programme is now well underway. Article continues below "The trial in Warrington is going really well and customer reaction has

been fantastic. Market Street's modernisation is continuing at speed and the farm shop influence and added-value fresh products is really catching our customers' eyes. "And

through the rest of the store the crisper, cleaner look is underscoring our value credentials, together with a tighter focus on customer favourites, some great innovations and some wonderful

new products." Morrisons is planning to relaunch its Market Street proposition as part of a wider overhaul of the supermarket’s trading team. It is thought that some category director

roles will be merged into heads of trading areas, while buyers will be known as traders. Article continues below Mr Staniland told the publication: “I’ve been listening hard to our

customers, colleagues and suppliers and learning a great deal about where we are and what we need to focus on – and the plans are coming together really well now.” The restructure will

facilitate plans to create the “Market Street of tomorrow”, which chief executive Rami Baitiéh had previously earmarked as a point of difference to Morrisons’ rivals.