Reader TTS

by KANDISS EDWARDS December 12, 2024 Drake called in Latto and Sha’Carri Richardson to promote his new Nike Nocta AF1s. ------------------------- Drake teamed up with Latto to promote his

Nocta Nike Air Force 1s. Latto kicked off the partnership by launching “Big Mama’s Mini Market” on Dec. 10. “Big Mama’s Mini Market” was a pop-up convenience store in Miami. The market

showcased multiple Nocta-themed wares, including the shoe’s logo emblazoned on various home goods. The advertisement featured Nocta-branded snacks, deodorant, cereal, mouthwash, and even car

rims. In the promotional videos on Instagram, the _Big Energy rapper _stands in the center of a bubble gum pink market, telling her audience that everything is available and nothing is off

limits. In between Latto’s talking points, a voiceover reminiscent of a ’50s broadcaster plays. In the caption, the rapper lets consumers know that if they can’t attend the event, they can

still purchase Drake’s Nike Nocta online on Dec. 10. “Dave, you a pair? Not at Big Mama’s…First come,. First Serve. Can’t make it? We got everything you need, and you can get your nails done

on Big Mama. Don’t trip — Tech Fleece and AF1 ‘Love You FOrever’ go live 12.10.24 at midnight EST on Nocta.com.” >  Olympic silver medalist Sha’Carri Richardson joined in on the promo

with a separate Instagram video promoting “Mama’s Salon.” In the video, the Olympian speeds through the salon with her signature long embellished nails, speaking to and taking care of

customers.  >  BLACK ENTERPRISE reported on Drake’s previous promotion for the Nocta Nike collab in December 2023. The _Family Matters rapper _tapped his son, Adonis, as his on-air

talent. The father-son duo were seen getting their hair braided and rocking Nike Nocta apparel. Drake’s Nike line has called in major stars to help promote the brand over the last year.

Before Adonis and Drake, NBA star Kevin Durant was the face of the ‘I Love You Forever’ campaign.  RELATED CONTENT: Drake Files Lawsuit Against Universal Music Group, Spotify Over Kendrick

Lamar’s ‘Not Like Us’