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Webcollage, the US based content delivery system used by several Australian retailers has been rebranded as Syndigo following the acquisition of the Company late last year. Retailers and

brands are now able to access significantly expanded services following the launch of a new an integrated platform for syndication of all forms of product content band services. Called

Content Experience Hub (CxH). The platform will provide upgraded capabilities for integration between brands and their customers regardless of content type. CxH will support the collection,

audit, and dissemination of GDSN, core product information, rich and digital media, and nutritional attributes for food retailers in a single platform. Gladson the Chicago-based portfolio

company of The Jordan Company and Wicks Capital Partners acquired Webcollage last year along with several other product content and syndication Companies. Among the Companies acquired were

FSEnet, Webcollage, Nutritionix, Edgenet, and ItemMaster, all of these company’s product offerings are now integrated under the Syndigo brand. In Australia several major retailers including

Costco, The Good Guys, JB Hi Fi along with several other retailers are using Webcollage on their online operations. The Company claims that Syndigo helps clients grow sales by providing

extensive product content, nutrition information and digital media that power a content experiences across brands, distributors and retailers. Clients in industries such as automotive,

consumer goods, DIY, foodservice, grocery, hardlines, and healthcare are now able to benefit from Syndigo’s new integrated platform, Content Experience Hub – which enables clients to

collect, store, manage, syndicate and publish their content for consumers across the largest trading network in the world. Syndigo solutions include: detailed and verified product

information with audit analytics to help facilitate buying decisions; syndication of data to GS1 global standards via GDSN; store optimization services for effective in-store layouts and

shelf merchandising; publishing of rich product content integrated into retail sites globally; and interactive tools to allow restaurant and foodservice brands to organize and share

nutrition data with their customers. 4Square Media has for several years been the distributor of Webcollage services in Australia, we will shortly launch the new offerings locally. About

Post Author David Richards David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships

Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In

1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about

technology and the impact on both business and consumers.