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Australian CE retailers who have witnessed a lot of success selling Google developed products such as Chromecast and Google developed smartphones are set to get a new top up range. Last

night Google sent invitations for an event in San Francisco on Oct. 4 where the web company is expected to introduce new smartphones Chromecast upgrades and home-automation hardware, along

with other new product upgrades. The text of the letter, which includes the phrase “Ok Google, add to calendar,” suggests a bigger role for Google’s voice assistant. The invitation also

features an animated graphic showing a search bar that morphs into the shape of a smartphone. A recent tweet shows a Google logo, but reports have suggested that the new phones will be

branded Pixel, rather than Nexus, Google’s previous mobile device brand. The 2016 Pixel smartphones are believed to be produced for Google on behalf of HTC, which has made Nexus phones in

past years. The product unveiling by Google, follows a eventful period for the global smartphone market. Apple new iPhone 7 and iPhone 7 Plus, which no longer feature a headphone jack, went

on sale last week. Samsung Electronics, the biggest maker of phones that run on Google’s Android software, has been embroiled in a recall involving its Note 7, which are prone to overheat

and burst into flames. While the timing of Google’s new hardware isn’t a departure from the past, there’s a risk it could be overshadowed. Google may also introduce a higher-resolution

upgrade to its Chromecast media streaming device and new virtual-reality hardware, according to Android Police, a website focused on the mobile operating system. There are also reports that

Google may ditch the Nexus brand for its phones; the company sent a tweet with the hashtag “madebygoogle.” Chromecast About Post Author David Richards David Richards has been writing about

technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal

Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company

and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.