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Apparel and footwear company Columbia Sportswear had a rough day on Friday. Despite a history of strong performance, Columbia's stock dropped almost 3 percent. Yet it delivered a strong

quarter, with a 12-cent earnings beat from a 33-cent basis and a monster revenue beat. So what the heck happened? Jim Cramer spoke with Columbia CEO Tim Boyle to find out. "I found

this decline pretty puzzling, and the only rational explanation that I can find is that despite giving solid guidance, management's commentary on the conference call may have been a bit

too conservative and downbeat," the "Mad Money" host said. Tim Boyle Anthony Pidgeon | Redferns | Getty Images Columbia is the company behind such brands as Columbia, Sorel,

Mountain Hardwear, Montrail and Prana Brands. READ MORE FROM MAD MONEY WITH JIM CRAMER Cramer Remix: The truth about Facebook's future Cramer: Don't just listen to Carl Icahn on

Apple Cramer: Raging bull market brewing for pharma "We have a big business outside of the U.S. and we like our customers to do well, but we are not strictly dependent on U.S.

customers," Boyle said. Cramer noted the strength of brands such as Sorel and Prana in comparison to its main brand Columbia, and asked if it could be possible for those brands to grow

larger than the Columbia brand. "I think so for sure," Boyle responded. Boyle explained that the company has been working hard to transform Columbia into a brand that isn't

weather sensitive, and is less-male oriented. However, studies at Columbia show that both Prana and Sorel resonate with women, and have attracted approximately 70 percent women. "The

important thing is those brands understand women and know how to resonate with them and how to make products that are important to them," Boyle said. Questions for Cramer? Call Cramer:

1-800-743-CNBC Want to take a deep dive into Cramer's world? Hit him up! Mad Money Twitter - Jim Cramer Twitter - Facebook - Instagram - Vine Questions, comments, suggestions for the

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