29. Detroit Lions - NFL Team Valuation
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Steven King | Icon Sportswire | Getty Images VALUATION: $5.4 BILLION REVENUE: $546 million EBITDA: $75 million DEBT AS A PERCENTAGE OF VALUE: 4% FRANCHISE HISTORY OWNER: William Clay Ford
family YEAR PURCHASED: 1964 PURCHASE PRICE: $4.5 million Stadium: Ford Field PAID ATTENDANCE FOR 2023 REGULAR SEASON: 518,801 Ford Field opened in 2002, but the Lions were unable to sell all
their season tickets until 2023 when they reached the NFC championship game for the first time in 32 years. The team sold out its season tickets again for 2024 despite increasing ticket
prices more than 30% since 2022. See the full list of CNBC's Official 2024 NFL Team Valuations. < New Orleans Saints Buffalo Bills >