
When and why are many french supermarkets phasing out shopper loyalty cards?
- Select a language for the TTS:
- UK English Female
- UK English Male
- US English Female
- US English Male
- Australian Female
- Australian Male
- Language selected: (auto detect) - EN
Play all audios:

THEY HAVE ISSUED ADVICE ON HOW TO AVOID LOSING YOUR POINTS Many major supermarkets in France - including Carrefour, Monoprix, and Casino - have this year announced they are phasing out or
making changes to their shopper loyalty card schemes. Changes include the phasing out of the cards, or the introduction of stricter limits on point expiry dates. WHAT ARE SUPERMARKET LOYALTY
CARDS? Typically, loyalty cards help shoppers to collect points that can later be converted into vouchers enabling money off or attractive deals for common purchases. Loyalty cards are
popular in France. A significant 94% of supermarket shoppers say they are signed up, while 87% of people say they are signed up to at least one loyalty card scheme in general, and a similar
percentage (80%) use these cards to reduce their spending on food, reports Notre Temps. WHAT CHANGES HAVE BEEN ANNOUNCED? Recent brand announcements include: * Carrefour: Points can be
converted into vouchers, but the points will now expire on February 28. * Monoprix: Points collected before October 31, 2024 have now expired. Euros collected after this date can be used
until October 31, 2025. * Auchan: Points collected before October 31, 2024 must be used by January 31, 2025. Points collected after must be used by the end of 2026. * Casino: Existing points
collected before the end of 2024 are valid until February 28, 2025. * Intermarché: Euros collected before December 31, 2024 must be used before March 1, 2025. * Franprix: Points must be
used before March 31, 2025. * Picard: Euros on the card must be used before January 31, 2025. Only the brands E. Leclerc and Système U have not announced any end dates to their loyalty
schemes, nor any new expiration date for points collected (although Système U has announced some changes). Read also: Carrefour announces change to loyalty card for shoppers in France
Leclerc and Système U state that their points do not expire if the customer uses their card at least once every 14 months and 13 months, respectively. Other non-supermarket brands,
particularly DIY and homeware stores, have also announced new expiration dates for existing card scheme points, including IKEA, Leroy Merlin, Boulanger, Décathlon, and Castorama, reports
Capital. However, none of these (DIY stores) have announced the total closure of their schemes, meaning they will still exist in some capacity, whether in a different format, or enabling
clients to continue gathering points. WHY ARE THE SCHEMES DISAPPEARING OR CHANGING? Carrefour has said its change in direction can be partly attributed to: * High costs: Loyalty schemes
squeeze retailers' margins, at a time when food costs have been spiralling and margins are tighter than ever. * New offer models: Alternative solutions are becoming more relevant in
today’s digital world, including targeted promotions for specific products, or digital offers sent by email. Read more: The French supermarkets offering subscriptions for in-store discounts
Other brands such as Auchan and Système U have said that the changes to their rules are due to wanting to: WHAT SHOULD I DO TO ENSURE I CAN USE MY POINTS? To avoid a loss of points,
customers are advised to check their accounts, points levels, and expiration dates regularly, to avoid collected points from expiring before use. Read also: Supermarket shoppers in France
warned over loyalty card scam Many of the schemes also offer the option to sign up for notifications and emails that serve as reminders of soon-to-expire points or time-limited deals.