
Premiere week live+7 ratings: networks in positive territory, ‘agents of shield’, ‘big bang’ & ‘sleepy hollow’ post biggest gains
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Here is some good news for the broadcast networks — viewers are not abandoning broadcast, they are just taking their sweet time watching the shows. The Live+7 ratings for premiere week came
out today, and it painted a pretty good picture — all nets were up or flat vs. last fall. Compare that with the Live+Same Date ratings for the opening week of the season where only ABC and
NBC were up in adults 18-49 and only NBC up in total viewers, while everyone else was down. The turnaround was biggest for Fox, which went from being down 15% year-to-year in 18-49 and down
13% in total viewers in Live+SD to +9% and +7%, respectively. It was fueled by freshman _Sleepy Hollow_ (5.3 18-49 rating), which posted the biggest percentage Live+7 gain in adults 18-49
(70%) and tied CBS’_ The Big Bang Theory_ for the second biggest absolute gain (2.2 rating). That was still good enough for Fox to rank fourth among the Big 4 networks (2.9, 7.5 million
total viewers). NBC (3.8, up 6%; 11.5 million, up 17%) remained the leader in 18-49, paced by the premiere of _The Blacklist_ (5.5, up 43%). CBS was still No.1 in total viewers (13 million,
up 1%) and moved up from third to second in 18-49 (3.1, nc). Its top performer was the hourlong_ Big Bang Theory_ (7.8 in 18-49, up 40%), the highest rated program of premiere week in 18-49.
CBS also claimed the most watched program, _NCIS,_ 24.7 million, followed closely by _Big Bang_ (24.2 million). ABC (3.0, up 7%; 7.9 million, -1%) was No.4 in 18-49 but claimed 3 of the Top
5 programs in absolute 18-49 gain: No.1, _Marvel’s Agents of S.H.I.E.L.D._ (7.0, up 2.3), No.4, _Modern Family_ (6.2, up 2.1), and No.5, _Grey’s Anatomy_ (5.1, up 1.7). While the networks’
Live+7 gains are all good for bragging rights, the networks still don’t have a way of monetizing viewing outside of the Live+3 window. Here are network rankings and a full list of all
programs’ Live+7 18-49 performance: Networks: WATCH ON DEADLINE A18-49 13-14 12-13 NBC 3.8 3.6 +6 CBS 3.1 3.1 nc ABC 3.0 2.8 +7 FOX 2.9 2.7 +7 Total
Viewers CBS 12.98 12.83 +1% NBC 11.51 9.87 +17 ABC 9.72 9.79 -1% FOX 7.53 6.93 +9 Programs: TELECASTS ORIG LIVE+SD US AA% LIVE+7 US AA% +7 MINUS SD CONTRIBUTION L+SD
TO L+7 INCREASE MARVEL AGENTS S.H.I.E.L.D ABC 4.7 7.0 2.3 49% BIG BANG THEORY, THE CBS 5.5 7.8 2.2 40% SLEEPY HOLLOW FOX 3.1 5.3 2.2 70% MODERN FAMILY ABC 4.1 6.2 2.1 50% GREY’S ANATOMY ABC
3.4 5.1 1.7 51% BLACKLIST NBC 3.8 5.5 1.7 43% CRAZY ONES, THE CBS 3.9 5.4 1.5 39% ELEMENTARY CBS 2.1 3.5 1.4 66% NEW GIRL FOX 2.1 3.4 1.3 65% CRIMINAL MINDS CBS 2.8 4.1 1.3 47% NCIS CBS 3.6
4.8 1.2 34% GLEE FOX 2.0 3.2 1.2 62% CASTLE ABC 2.2 3.4 1.2 53% ONCE UPON A TIME ABC 2.6 3.8 1.2 45% HOSTAGES CBS 1.8 3.0 1.2 65% NASHVILLE ABC 2.0 3.2 1.1 57% LAW AND ORDER:SVU NBC 2.7 3.8
1.1 41% REVENGE ABC 2.3 3.5 1.1 47% PARENTHOOD NBC 1.6 2.7 1.1 67% VOICE NBC 5.1 6.1 1.1 21% REVOLUTION NBC 1.8 2.9 1.1 59% CHICAGO FIRE NBC 2.7 3.7 1.1 40% 2 BROKE GIRLS CBS 2.8 3.9 1.1
37% CSI CBS 2.0 3.1 1.0 51% PERSON OF INTEREST CBS 2.3 3.3 1.0 45% HOW I MET YOUR MOTHER CBS 3.7 4.7 1.0 28% GOLDBERGS, THE ABC 3.1 4.1 1.0 33% VOICE-TUE NBC 4.7 5.7 1.0 22% TWO AND A HALF
MEN CBS 2.9 3.8 1.0 35% MICHAEL J FOX SHOW NBC 2.2 3.1 1.0 45% BROOKLYN NINE-NINE FOX 1.8 2.8 1.0 53% MASTERCHEF JUNIOR FOX 1.6 2.5 0.9 55% MENTALIST, THE CBS 1.6 2.5 0.9 56% HAWAII FIVE-0
CBS 1.6 2.4 0.9 56% MOM CBS 2.5 3.4 0.8 33% SURVIVOR CBS 2.4 3.2 0.8 32% MINDY PROJECT FOX 1.5 2.2 0.8 53% FAMILY GUY FOX 2.6 3.4 0.7 28% PARKS AND RECREATION NBC 1.3 2.0 0.7 57% BLUE BLOODS
CBS 1.7 2.4 0.7 42% BONES FOX 1.9 2.6 0.7 36% NCIS: LOS ANGELES CBS 3.0 3.6 0.7 22% TROPHY WIFE ABC 2.3 2.9 0.7 29% BETRAYAL ABC 1.5 2.1 0.6 42% SHARK TANK ABC 2.0 2.6 0.6 28% DADS FOX 1.5
2.1 0.6 37% LAST MAN STANDING ABC 1.2 1.8 0.6 46% MIDDLE, THE ABC 2.5 3.0 0.5 21% AMERICAN DAD FOX 2.1 2.6 0.5 24% GOOD WIFE, THE CBS 1.5 2.0 0.5 33% X-FACTOR-THU FOX 2.1 2.6 0.5 24%
X-FACTOR-WED FOX 2.5 3.0 0.5 19% AMAZING RACE CBS 2.0 2.4 0.4 21% BOB’S BURGERS FOX 2.2 2.5 0.4 17% SIMPSONS FOX 2.9 3.2 0.4 13% DANCING WITH THE STARS ABC 2.3 2.6 0.4 16% NEIGHBORS, THE ABC
1.0 1.3 0.4 35% UNDERCOVER BOSS CBS 1.6 1.9 0.3 20% BACK IN THE GAME ABC 2.2 2.5 0.3 12% LUCKY 7 ABC 1.3 1.5 0.3 21% DATELINE FRI NBC 1.3 1.5 0.2 13% BLACKLIST-SAT NBC 0.8 0.9 0.1 17%
20/20-FRI ABC 1.2 1.3 0.1 8% 48 HOURS CBS 1.0 1.1 0.1 9% 60 MINUTES CBS 1.4 1.4 0.1 6% SNL PRIME-SAT NBC 0.8 0.9 0.1 7% NBC SUNDAY NIGHT FOOTBALL NBC 7.6 7.6 0.0 1% OT, THE FOX 4.8 4.8 0.0
0% SAT NIGHT FOOTBALL ABC 2.2 2.2 0.0 0% FOOTBALL NT AMERICA PT 3 NBC 4.1 4.1 0.0 0% FOOTBALL NT AMERICA PT 2 NBC 2.0 2.0 0.0 0% Note: The series not listed, including _Scandal,_ _We Are
Men, Sean Saves The World_ and all CW series, did not premiere during premiere week.