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nismo smartwatch concept by nissan connects to your car images courtesy nissan NISSAN HAS BECOME THE FIRST CAR MANUFACTURER TO CREATE A SMARTWATCH DESIGNED SPECIFICALLY FOR DRIVERS OF NISMO

TUNED NISSAN CARS. unveiled at the 2013 frankfurt international motor show, the ‘nismo smartwatch concept’ has the capabilities to connect a driver to the car, providing them with real-time

biometric data. the wearable device monitors pulse and brain activity, documenting driver performance and efficiency via a heart rate monitor. an electrocardiogram measures the intervals of

the R-R rhythm of the heart and can identify early fatigue, and an electroencephalogram brainwave monitors the drivers’ levels of concentration and emotions, helping athletes get ‘in the

zone’. core body temperatures and hydration levels can also be recorded for more accurate readings. IN ADDITION, THE SMARTWATCH ALSO ACCESSES VEHICLE TELEMATICS AND PERFORMANCE DATA WHILE ON

TRACK, ANALYZING THE EFFICIENCY OF THE CAR’S AVERAGE SPEED AND FUEL CONSUMPTION READINGS. gareth dunsmore, nissan’s marketing communications general manager comments _‘wearable technology

is fast becoming the next big thing and we want to take advantage of this innovative technology to make our nismo brand more accessible. on track, nissan uses the latest biometric training

technologies to improve the performance of our nissan nismo athletes and it is this technology we want to bring to our fans to enhance their driving experience and nismo ownership.’_

[embedded content] nissan enters wearable technology space with the unveil of the nismo watch concept video courtesy nissan THE DEVICE CONNECTS TO THE CAR USING A SMARTPHONE APP WITH A LOW

ENERGY BLUETOOTH CONNECTION. THE RECORDED DATA CAN BE SHARED ACROSS FACEBOOK, TWITTER, PINTEREST AND INSTAGRAM VIA NISSAN’S PROPRIETARY SOCIAL SPEED SOFTWARE. the wearable technology will be

available in three colors – black, white and nismo’s flagship black and red. the watch design was influenced by the nismo ring and is reflected in a stripped-down, minimal design. the

simple user interface can be controlled by two buttons and is secured onto the driver’s wrist through a simple snap-fit mechanism. powered by a lithium battery, it can be charged by

micro-USB, with a battery life of over seven days under normal usage conditions. packaging made from recycled tyres and rubber from the racetrack [embedded content] nismo smartwatch concept

by nissan – gareth dunsmore interview video courtesy nissan nismo smartwatch concept on display at IAA nismo smartwatch concept – nismo colorway detail nismo smartwatch concept – white

colorway detail rodrigo caula I designboom sep 12, 2013