Reader TTS

Aldi, the discount chain crowned the UK's cheapest supermarket once again in April by Which? is offering key tips for potato storage to help customers reduce food waste. Working with

food storage connoisseur Kate Hall, Aldi aims to educate shoppers on extending the shelf life of their spuds with some innovative advice. The budget grocer's studies have uncovered that

the average British consumer bins £387 worth of groceries annually, with 70% acknowledging they purchase items despite knowing they might throw them away, reports the Express. Nevertheless,

Aldi points out that proper storage of potatoes in the fridge or freezer can dramatically curtail this wastage. Hall recommends chilling spuds to keep them fresh for up to triple the usual

time. Kate Hall commented: "Roughly 4.4 million potatoes are wasted every day in the UK! Advice around storing potatoes actually changed a couple of years ago and it has been found that

keeping them in the fridge can help them last up to three times longer." "If you've not got space in your fridge, it's okay to keep them in a cool dark place, just store

them away from your onions, as these encourage our spuds to sprout faster, and moisture released from spuds can actually make onions go mouldy too. "If you know you won't get

through all your potatoes, why not consider freezing them. You can't freeze them raw, but you can absolutely cook a batch of baked potatoes, prep your roasties, or some mash and pop

into the freezer once cooled. You don't even need to defrost them when you want them, just reheat straight from frozen until they're piping hot!". She further stated:

"Using your freezer is such a simple way to press pause on your food so it doesn't end up in the bin. "Freezing food can help our budgets stretch further, and you can actually

freeze a lot more than people realise. The trick is knowing the best way to freeze food and what to do with it after freezing." Luke Emery, National Sustainability Director at Aldi UK,

commented: "At Aldi, we're committed to reducing food waste wherever we can across our supply chain, whether that be working with suppliers to cut down on waste, or marking down

prices of items nearing their sell by date. "Now we're on a mission to help shoppers minimise their food waste too, while getting even more value from their Aldi groceries at the

same time. It seems simple, but the research shows that freezing items still isn't something many do - so we want to showcase just how easy that can be."