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Morrisons has unveiled a significant alteration to its More Card loyalty scheme, enabling all members to accrue additional points whilst shopping. The supermarket giant has confirmed that

More Card holders can now accumulate points even when they're not shopping at Morrisons, due to an expansion of the programme. From this point forward, loyalty customers can gather

points with over 300 participating brands including eBay, Just Eat, Very, Expedia and ASOS, among many others. To earn More Points, shoppers need to log into the Morrisons More App or

website, peruse the list of More Partners, navigate to the partner site and finalise their purchase. All purchases must be made via the Morrisons More App or website for points to be

allocated. More points are then monitored and added to customers' accounts automatically. This new digital-only feature is accessible to all registered More Card customers and provides

extra avenues to increase their points on purchases outside of Morrisons, meaning they can earn 'Fivers' more quickly, reports the Express. Once customers have amassed 5,000

points, these can then be exchanged for a £5 voucher - known as a Morrisons 'Fiver' - to be used on future purchases in store or online. The introduction of More Partners is a

response to customer feedback requesting more ways to earn rewards and is part of Morrisons' ongoing commitment to delivering greater value and convenience for its loyalty members. Kate

Lavery, loyalty director at Morrisons, commented: "We're always looking for ways to make the Loyalty scheme even more rewarding. More Partner Points means our customers can now

collect More Points on their everyday purchases beyond the weekly shop - whether they're buying clothes, gifts, or booking a holiday. It's another step towards helping customers

save more, more often." More Partners has officially launched and is accessible via the More App and website; a complete roster of involved retailers is available within the app. For

those without a More card, registration is complimentary and can be done online, through the More Card app, or by obtaining a physical card in the store. Eligibility for a card requires one

to be a minimum of 18 years old and reside in the UK, which enables access to reduced costs on numerous Morrisons merchandise.