How Asda aims to better Tesco | City & Business | Finance | Express.co.uk
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How Asda aims to better TescoASDA plans to overtake rival Tesco as the country’s biggest non-food retailer within five years by cutting prices and increasing the number of standalone Asda
Living stores from 24 to 150. By Daily Express Reporter 00:00, Fri, Apr 16, 2010 Share Article Share Article Facebook X LinkedIn Reddit Bluesky Email Copy Link Link copied Bookmark Comments
ASDA plans to overtake rival Tesco as the country’s biggest non-food retailer within five years
Chief executive Andy Bond, who this week announced his surprise move to a part-time role, yesterday told analysts that Asda’s sales performance lagged behind its rivals and it had “more work
to do to sharpen up in store”.
The firm also plans to open about 80 smaller shops within five years, in competition with Tesco’s Metro and Express stores.
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