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Payments processor Worldpay released information saying three quarters of those quizzed said alarm bells start to ring when a store seems behind the times with technology. Businesses that

refuse to take card payments provoked a particularly strong reaction amongst respondents. A quarter of under-35s said they’d be concerned about the quality of products in stores that only

took cash and 22 per cent said they’ve walked out of a shop when their preferred payment method has not been available. According to Worldpay, one in ten small businesses still refuses to

accept card payments at all. Digital anthropologist, Nik Pollinger, said: "It’s now relatively simple and inexpensive for any shop to deploy technologies that make life easier for

digitally driven shoppers.  "So if a shop seems unwilling to make that investment, it can trigger a lack of confidence.  "Where else are they cutting corners? Why aren’t they

giving customers what they want?" Among the 2,000 consumers surveyed, 80 per cent said they wanted retailers to make better use of technology in store to help their shopping experience.

  Christmas is less than 50 days away now, so it pays for you to start you shopping now.  Pollinger added: "Modern shoppers equate in-store technology with the type of convenience they

have become used to with ecommerce and that’s especially true when it comes to payments.  "We’ve seen these feelings emerge strongly among Gen Z consumers, many of whom have grown up

with the convenience of smart-phone shopping. But the reality is that our attachment to technology as a way to make our lives easier, is far more universal. It’s no coincidence that 40% of

over 55s say they actively seek out shops that accept cards."