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Fortacin, produced by Plethora Solutions, has previously only been available on prescription in the UK. But concerned men and their partners can now buy it online from Chemist 4 U, with one

can costing £99.99. Each can offers twenty doses of the treatment, and men wanted the spray will have to answer a questionnaire to be assessed by an in-house doctor for Chemist 4 U. The

spray is a combination of two medicines, lidocaine and prilocaine, both of which are anaesthetic drugs. One dose, which is three sprays, are applied directly to the penis before intercourse.

The product works by decreasing the sensitivity of the head of the penis, to increase the amount of time before ejaculation. The spray takes effect almost immediately after application -

which the makers claim gives users more control without reducing pleasure. More than 85 per cent of men were able to last longer in bed with a delayed ejaculation time of greater than one

minute after using the spray, test showed. Plethora Solutions said ejaculation time increases as the drug treatment is continued over several months, and men can soon hold back from

ejaculations for quite a few minutes after getting intimate with a partner. When the product was made available to GPs last year, Plethora Solutions’ Jamie Gibson, said: “Long suffering

premature ejaculation patients in the UK will finally have a trustworthy prescriptive remedy for the condition which is affecting one in every four men globally. “The condition creates

significant burden on health, emotion, and overall quality of life of both men and their partners.” As well as premature ejaculation, around half of men over 40 suffer from erectile

dysfunction or impotence. The spray is one way to treat erectile dysfunction - but experts have advised diet may play a key factor too. Dr Kim Clugston is a Fertility Expert at DuoFertility

Mobile, a service which aids natural conception.  She said she is regularly asked by our couples if there is anything that a man may be doing to damage his fertility and in turn if there are

any lifestyle changes he can make to improve their chances of conceiving. She said: “A typical ‘Western’ diet which includes a high intake of processed meats, refined carbs, and sweets –

essentially an unhealthy diet – can have an impact on sperm motility."