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He said: “We cater for families wanting a seaside experience. We sell ice-cream and hot and cold food, run a bouncy castle and rent out sun loungers and deck chairs as well as kayaks,

pedalos and stand-up paddle boards.

“It is such a beautiful place to work, absolutely stunning. We are on Carmarthen Bay and face East so we get beautiful sunrises.

“You come down first thing in the morning when there is hardly a soul around and then the crowds slowly build up.

“We have done 10 years now and it will be nice to see another young couple take it on with the energy and vitality it needs.”

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