
British company enjoys massive sales boom thanks to brexit
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He added: “I am a big fan of manufacturing as much of our products and packaging as possible in the UK, and any other companies doing the same will benefit from Brexit.” David, 45, was born
in Glasgow but moved to Perth, western Australia, aged eight, where he became fascinated by the big wooden boomerangs he saw people throwing in parks. Even though these were really hard to
get to come back to you, this childhood passion stayed with him when he returned to live in London aged 20 and started a company importing Australian products to the UK. Wicked was born from
this and his design for a three-bladed plastic boomerang which always returns to you was perfected in 2001. After initially focusing on UK consumers, the company expanded into global
markets in 2010. Since Brexit its range of seven different boomerangs, including the bestselling Sonic Boom, have been stocked by a major retailer in Australia. As a result sales have soared
from 20,000 a year earlier to about 150-200,000 this year. Wicked now sells up to 50 different outdoor active toys to try and get children and adults to put down their smartphones and
tablets and have fun while exercising. David, speaking at The Toy Fair at London’s Olympia last week, said: “The big thing for us now is moving into the US market next year to distribute
Wicked toys ourselves. “We have sold there through another distributor’s brand for a few years but we want Wicked to be a global brand and the US is still the biggest consumer market.”