Small and mid-tier fleets leverage technology to level playing field

Small and mid-tier fleets leverage technology to level playing field


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The excessive fragmentation within the trucking market has implications that run deep, with fleets of different sizes looking at issues related to trucking operations from very different


perspectives. Big trucking companies, though fewer in number, have long exerted an advantage over small and mid-tier companies by putting together expansive networks and maintaining steady


relationships with companies affiliated with the industry. For instance, large companies have access to competitive pricing for fuel through fuel cards, discounts for equipment spare parts


with maintenance providers and long-standing shipping partners – helping these fleets reduce their operational costs and ensuring they have steady volumes to haul through the year.  However,


the advent of digitalization in the freight sector has led the industry to gradually evolve into an ecosystem that presents a level playing field for fleets of all sizes. “Technology in the


form of ELD [electronic logging device] systems is bringing new services to small and mid-tier fleets,” said Ken Evans, the CEO of Konexial. “Technology has allowed these fleets to band


together and take advantage of aggregated discounts, receive sophisticated real-time telematics, use digital freight matching platforms and be a part of innovative business models.” These


advanced analytics help smaller fleets to understand their operations like never before. For instance, fleets can now train truckers to improve their driving behaviors based on the input


they receive on truck idling, reckless speeding and even distractions while in the cab. Companies can now accurately calculate detention billing based on data collected from truck movement,


as real-time track-and-trace is now quite commonplace.  All these improvements mean that finally, small and mid-tier companies can stand up to their bigger brothers in the business, without


trying to work on wafer-thin margins.  TO CONTINUE READING THIS ARTICLE... ALREADY HAVE AN ACCOUNT? SIGN IN CREATE A FREE ACCOUNT No payment required NEED HELP? CONTACT US