Improving the hits on food web-site - farmers weekly
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_BY FWI STAFF_ WEB-SITES can be a valuable marketing tool, but only if customers can find them. Richard Vaughan, who sells meat from Longhorn cattle, Middle White Pigs and Ryeland sheep
through www.pedigreemeats.co.uk has established a single internet site to improve the number of hits. At www.fooduk.com, individual suppliers of products ranging from meat, poultry and game
to patisserie and cookery books can rent space. Fooduk charges 2% commission on orders and an annual fee of 250 on a three page web-site. He also believes too many speciality food producers
are undercharging because they do not know how much “foodies are prepared to pay for really high quality”. “A 55kg live weight Middle White pig worth 55 sold through normal channels can be
sold for 160, and a Longhorn beast valued at 500 at market can be worth up to 2000,” suggests Mr Vaughan. n