Reader TTS

World news story UK TRADE AND INVESTMENT CELEBRATES READING WITH PARAMOUNT BOOKS Paramount Books have exclusive distribution rights of the Ladybird UK to promote reading amongst students in

Pakistan through provision of high quality books. This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government Paramount Books(Pvt.) Ltd. in collaboration

with UK Trade and Investment, Pakistan, organised a colourful and enchanting storytelling session of Ladybird books, interactive activities and amusing competitions for children aged

between 6-9 years, today at the British Deputy High Commission, Karachi. The stories were narrated by two renowned storytellers narrated along with fun activities for the children to enjoy.

The session was attended by more than 80 young students from various schools in Karachi with approximately 20 teachers accompanying the students. Paramount Books have exclusive distribution

rights of the Ladybird UK to promote reading amongst students in Pakistan through provision of high quality books. MANAGING DIRECTOR PARAMOUNT PUBLISHING, MR. IQBAL SALEH MUHAMMAD SAID: >

 Anything being popular is one thing, but also to be respected and > loved at the same time is indeed uncommon. The ladybird is one such > celebrated name, in the context of reading 

material for children, > which enjoys this rare distinction and prestige, not only in > Pakistan, but the world over, wherever English is taught and > learned. Paramount’s close 

association with Ladybird, which it has > enjoyed for fifty years, can easily be described as both traditional > and institutional. BRITISH DEPUTY HIGH COMMISSIONER AND DIRECTOR UK

TRADE AND INVESTMENT, PAKISTAN, JOHN A. TUCKNOTT MBE SAID: > English Language as a tool for communication and knowledge is being > recognised worldwide. It combines UK and Pakistan’s 

expertise in > English language development to encourage young boys and girls to > read and to empower them to spread the love of reading in their > communities. Reading not only 

strengthens their ability in the > English language, but will open up their minds to a world of > creativity, culture, imagination and understanding. We congratulate > Paramount 

Books for bringing this extra-ordinary initiative to the > children of Pakistan. MS. CAMELLA RAY, HEAD OF INTERNATIONAL MARKETING, LADYBIRD, UK ALSO COMMENTED: > Ladybird is a name 

synonymous with quality, education and > trustworthiness. Through Ladybird, millions of people have developed > a love of reading and have discovered the key to the world of > 

adventures that stories open up. Ladybird is very proud of its > association with Paramount, a long-standing relationship that has > proved incredibly successful. It is through these 

strong partners > that Ladybird has been able to reach children in every corner of the > world and Paramount does an incredible job bringing the books to the > new generation in 

Pakistan. Paramount Books is the exclusive distributor for leading publishers such as Ladybird, UK; Hodder Education, UK; Cambridge University Press, UK, in Pakistan. Their academic books

vary from Pre-Primary, Primary and Secondary to O & A-Level books. END For any queries please contact Communication Department on: (021) 3582 7000 – British Deputy High Commission

Shahrah-e-Iran, Clifton, Karachi 75600, Pakistan SHARE THIS PAGE The following links open in a new tab * Share on Facebook (opens in new tab) * Share on Twitter (opens in new tab) UPDATES TO

THIS PAGE Published 28 November 2013