
Snapchat plans show to spotlight top creator posts
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Snapchat wants to shine a light on some of its best user-generated posts. The mobile app is launching a new original series to showcase content from its Spotlight and Snap Map public
features. _The Best Snaps Show_ drops on Snapchat’s Discover platform March 14 and will run for eight episodes, with new episodes dropping weekly. Creators Salice Rose and Brent Rivera are
hosting the show, which is produced by Portal A. “We’re leveraging content made from everyday Snapchatters to make the show,” says Snap head of talent partnerships Jim Shepherd, explaining
that it allows people to “see this fun, authentic side of our global community.” Snapchat launched Spotlight in November to give users on its platform a more public forum to showcase their
snaps. The TikTok-like feature has taken off. Snapchat said in February that Spotlight has more than 100 million monthly active users. The 3-year-old Snap Maps feature, which allows users to
see public posts by location, has over 250 million users per month. RELATED STORIES With 175,000 daily video submissions for Spotlight alone, it would be impossible for users to see
everything._ The Best Snaps Show_ curates what Snapchat is describing as some of the funniest, most inventive and trendsetting snaps. “There’s so many talented, funny, clever people all over
the world and having the opportunity to showcase talent was something I couldn’t turn down,” Rose, who has built her own following on Snapchat, says of signing on to host the show. She says
her favorite public snaps are music related, and that they’ve inspired her “to start sharing more of my talents in that area.” To incentivize users to post to Spotlight, Snapchat has been
giving away $1 million per day to the people who create the most popular posts. A Snap representative says that viewing featured snaps as part of _The Best Snaps Show_ won’t have a bearing
on viewership in Spotlight. To ensure that Spotlight payouts remain fair, _The Best Snaps Show_ won’t include identifiers for the snaps it features and will only highlight snaps that are at
least a week old, meaning they’ve already had the opportunity to earn money through Spotlight. Shepherd says he hopes the show provides inspiration for Snapchatters in the creation of their
own posts: “Viewers of the show are going to be able to see trends start to emerge and that could potentially help give them creative ideas about what they could make on Spotlight or Stories
or anywhere else on the app.”