
Anti-ageing serum that 'halved deep wrinkles' and works 'in days' is £20
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GROUNDED BEAUTY'S EGYPTIAN GOLD RETINOL FACE SERUM HAS GARNERED NOTHING BUT FIVE-STAR REVIEWS ON THE BRAND'S WEBSITE, WITH CUSTOMERS RAVING ABOUT THE DRAMATIC TRANSFORMATIONS
THEY'VE SEEN AFTER USING THE PRODUCT BETHAN SHUFFLEBOTHAM Affiliates and Reviews 05:17, 22 May 2025 This article contains affiliate links, we will receive a commission on any sales we
generate from it. Learn more Beauty buffs can get their hands on a free bottle of a wrinkle-reducing retinol treatment worth £39.99 as part of a limited time deal. Grounded Beauty's
Egyptian Gold Retinol Face Serum, which has been a hit with shoppers for it's anti-ageing formula, is currently offering customers a buy one get one half price deal, which means
customers can get two bottles for the price of one, working out less than £20 each. The main active ingredient in the serum is retinol, a form of Vitamin A which has become more and more
common in anti-ageing skincare due to its high efficacy and visible results. It's revered by beauty editors, dermatologists, and skincare enthusiasts globally for its ability to reduce
wrinkles and reverse skin damage signs. The Grounded serum has been receiving rave reviews from shoppers who 'don't want to be without it' thanks to the fact it delivers
'youthful and radiant skin'. It works by prompting older cells to guide new skin cells to grow stronger, thicker, and fresher, visibly reversing ageing effects such as crows feet,
fine lines, pigmentation, and sagging skin. Additionally, retinol boosts natural collagen production, crucial for maintaining firm, youthful skin - something that naturally decreases with
age. READ MORE: ANTI-BLEMISH SERUM APPROVED BY DERMATOLOGISTS PRAISED FOR CLEARING SKIN READ MORE: DEBENHAMS £43 'ALL DAY COMFORT' SUMMER SANDALS 'LOOK AND FEEL GREAT
INSTANTLY' Grounded's Egyptian Gold Retinol Face Serum blends high-strength retinol with hydrating hyaluronic acid for powerful, quick results. While it takes about two months of
consistent nightly use to see the full benefits, shoppers maintain that the payoff - smoother, brighter, tighter skin - is well worth the wait. Elsewhere, other popular retinol setups
include The Ordinary's Retinol 1% in Squalane serum for £8.50, while Face Theory's Encapsulated Retinol 3% Renewing Serum is £30. For something even stronger, Medik8’s Crystal
Retinal is 11x stronger than retinol, and is often regarded as one of the best skincare products on the market. Grounded Egyptian Gold Retinol Face Serum £39.99 Grounded Buy here The
anti-ageing, anti-wrinkle serum targets fine lines, crows feet, wrinkles, pigmentation and more. On the Grounded website, the product has garnered nothing but five-star reviews, with
customers singing praises about the dramatic transformations they've seen after using the Egyptian Gold Serum. One customer revealed that deep wrinkles were visibly reduced within just
two months, while another said their skin felt softer and smoother after only a few days of use, reports the Mirror. One customer shared: "I started using this a few years ago after a
friend bought it for me. Obsessed was an understatement. Deep wrinkles had halved in depth by one month and were almost gone by month two. I had to stop after I became pregnant and now
I'm back using it. I love this product." Another stated: "This is my second bottle. I noticed a difference in the feel of my skin after about 5 days of using it the first
time. I'm lucky enough to have good skin anyway but it felt softer and smoother. No other product has made such a difference to my skin and now I don't want to be without it.
I've started using it on the backs of my hands too and am noticing an improvement there as well with the skin feeling softer and looking plumper. "Really great for wrinkles,"
wrote a third. "I have been using it for around two months and deep set wrinkles have smoothed out and my skin is glowing. Great stuff." However, because retinol can cause some
irritation, it’s recommended to use it once or twice a week before building up the frequency. One shopper said they experienced some redness after using the serum, but over time noticed
‘tightening’ effects. They added: “Amazing! Two months on and I've noticed much less wrinkles on my skin and tightening on my jowl area. I did get slight redness at first which
wasn't great but after their advice to lessen use and use moisturiser before and after my skin it went on like a dream. I love the texture and enjoyed using it each night before sleep.
For little effort the rewards are worth it.” As well as following the application instructions to build a tolerance to the potent ingredient, it’s recommended to complete a patch test before
using it all over the face to ensure there are no adverse reactions. As retinol can make skin more sensitive to the sun, it’s to be used only at night, with SPF to be applied the following
morning. Article continues below As for the Grounded serum, anyone who adds a 50ml bottle of the serum, which is £39.99, to their cart will get a second 50ml bottle for free, effectively
making it half price. The free product is automatically added to the basket at checkout, so no need for a code or deal stack, however, the offer is only for a limited time, with customers
able to take advantage of the deal until July 31. For those looking to target fine lines, uneven skin tone and pigmentation, Grounded Beauty’s Egyptian Gold Retinol Face Serum is available
to buy here.