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THE BEAUTY BRAND IS OPENING IN LIVERPOOL THIS WEEK 14:09, 20 May 2025 Sephora is finally opening in Liverpool ONE this week after months of anticipation. The renowned beauty brand plans to

open in style with live entertainment, exclusive giveaways, and a “celebration like no other.” Wanting to put its stamp on the city, the company is hoping to secure a world record as it

welcomes customers through the doors of its first-ever Merseyside site. On Thursday May 22, shoppers can expect a host of activities from RuPaul’s Drag Race winner, Halewood’s own Danny

Beard, and music from DJ Billie Clements. Those eager to queue up to get their hands on a Sephora goody bag - often worth hundreds of pounds - can also be expected to get involved in another

unique task. Women queueing are being urged to come with their hair "ready to be rolled." A spokesperson for Sephora told the ECHO: “Liverpool holds the Guinness World Record for

producing more number one hit singles than any other city in the world, inspiring Sephora UK to make a little history of its own. “Partnering with haircare icons Bumble & Bumble, Sephora

UK is turning the buzz of guests in the opening queue into a glamorous, record-breaking beauty moment, styling as many excited shoppers as possible into hair rollers in a bold attempt to

break records. A moment of feel-good fun only Liverpool could pull off.” Article continues below The new store is set to be a beauty lover’s dream, with 135 of the world’s best brands all in

one place. The new store will move into a 6,727-square-foot space formerly occupied by the shoe and sportswear brand Footlocker on South John Street. Sephora’s team of beauty advisors will

be on hand to offer an array of bookable services across makeup, skincare, hair, and brows. The Liverpool ONE site will be Sephora's eighth UK store, forming the next part of their

growing retail portfolio. Sephora UK’s MD Sarah Boyd said: "We have had immense demand from our fans in Liverpool to open a store in their wonderful city, and we are excited to have

found the perfect location. “We have been connecting with local beauty lovers and cultural thought leaders across the region, and have been blown away by the remarkable warmth, support and

energy we have received from everyone. "Liverpool truly is a city that takes great pride in its commitment to community, diversity and celebrating its rich and vibrant history.

Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which our amazing Liverpool ONE location provides. "It was, in

fact, one of the first cities we visited when we were planning our UK launch, as we know how vibrant and exciting the local beauty community is. "As we prepare to welcome both new and

existing customers, we are looking forward to creating an incredible shopping experience in an exciting store format that reflects the spirit of the city.” Article continues below