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Asda slash price of Gino D'Acampo cookware items as chef faces misconduct claimsThe supermarket said its Gino D'Acampo promotions are company-wide and part of regular discounting

processesNewsLauren Haughey Lifestyle and Money Reporter14:43, 24 Feb 2025Updated 16:08, 24 Feb 2025The wave of discounts come as allegations against D'Acampo were brought to light earlier

this month(Image: LightRocket via Getty Images) Asda have cut prices for exclusive Gino D'Acampo kitchen products, amidst misconduct allegations against the celebrity chef. The supermarket

revealed that promotions are company-wide, with numerous discounted items up for grabs both in-store and online.

Among the products are smaller kitchen essentials, including the 28cm Gino D'Acampo Wok now down 33% from £15 to £9.97, as well as Black Tongs cut from £3.50 to £1.98. But numerous bigger

appliances are in the mix too, including toasters at £24.97, blenders at £15.88 and even kettles at £16.94.

Photographs shot in-store at Horwich, Bolton, also suggest that 9L dual air fryers have been discounted by more than 33%, dropping from £89 to £58.92. The wave of discounts come as

allegations against D'Acampo were brought to light earlier this month.

ITV claimed that 'dozens' of people complained of the TV chef's 'unacceptable' and 'distressing' behaviour on programmes across more than 12 years. This allegedly includes when D'Acampo

worked across shows including Gino's Italian Express, Gordon, Gino and Fred's Road Trip, Gino's Italian Family Adventure, among others.

D'Acampo, 48, 'firmly denied' the allegations and his legal team said he did not recognise the incidents detailed. According to the Mirror, he said in a statement: "I have been told by ITN

news that allegations have been made about me acting inappropriately, some dating back over ten years ago.

Asda have cut prices for numerous exclusive Gino D'Acampo kitchen products(Image: Paul Gallagher)Article continues below "I have never been made aware of these matters previously and the

allegations are firmly denied. I would not do anything that I thought would upset or distress anyone.

"This is simply not in my nature. I do not recognise the version of events being put to me. Not only have these allegations never been raised with me before, I have been repeatedly supported

by executives at the highest level and was commissioned on prime-time programmes during the period in which it is now suggested I was acting inappropriately.

"I am a father, husband and have worked with well over 1,500 people on around 80 productions in my career, which I have been so proud of. I take such matters extremely seriously and the

suggestion that I have acted in an improper way against is deeply upsetting."

When approached, Asda did not comment on the allegations but asserted that its D'Acampo promotions are company-wide and part of regular discounting processes. Not all D'Acampo products are

discounted across the range.

An Asda spokesperson said: "We relaunched Rollback in January which immediately reduced the price of thousands of products across all categories including kitchenware in store and online.

Once the promotion ends, these products will move to a new cheaper Asda Price, providing customers with the lowest price across the traditional supermarkets."

Article continues below You can find out more about the discounted items here.