5 of the best ways to find clients for your freelance business
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It doesn’t matter if you’re new to freelancing or have been working in this capacity for many years, nothing changes the fact that attracting new clients is the lifeblood of your business.
However, with tens of millions of freelancers in the United States alone, you know that drumming up new business is easier said than done. Even with all the competition, there are a few
basic steps you can take to find clients for your business. Here are five of the top methods to employ: 1. CONNECT WITH YOUR NETWORK Have you reached out to past employers? How about former
coworkers? What about people you know via LinkedIn? Your network is bigger than you believe, so it’s important to take full advantage of everyone you know. 2. USE SOCIAL MEDIA Go back in
time 10 years and there weren’t many freelancers devoting much time or money to social media marketing. In 2017, however, this has all changed. Now, this is one of the best ways to find
clients for your freelance business. While LinkedIn is a great place to start, don’t overlook the power of Twitter and Facebook (among others). All of these platforms put you in position to
connect with prospects. 3. ONLINE JOB BOARDS Believe it or not, you can find a variety of high quality positions by searching online job boards. For example, if you’re a freelance writer,
there are job boards specifically for you. The same holds true if you’re working as a graphic designer or freelance photographer. Yes, the competition is stiff. Even so, you shouldn’t
hesitate to scour these job boards on a daily basis. You never know when you’ll find the perfect position. 4. CONTENT MARKETING From publishing high quality blog posts to the distribution of
infographics and videos, there are many forms of content that can push people into your funnel. From there, it’s all about forming a relationship, providing more information on your
services, and closing the deal. Content marketing is big business in today’s day and age, and you need to take full advantage at all times. 5. COLD CALLS AND EMAILS Many years ago, the best
way to drum up new business was to get on the phone and call prospects. Although many freelancers have moved away from this, it may be something you want to experiment with in the future.
The nice thing about cold calls is that it doesn’t cost a dime. All it takes is thick skin and the time needed to connect with your prospect list. If you don’t have the desire to get on the
phone, it’s time to turn your attention to cold emails. With this approach, you don’t have to worry about rejection. Instead, your goal is to craft personalized email messages that get
prospects excited. When you receive a response, you can then push the conversation to the next level. CONCLUSION As a freelancer, you should never take a day off when it comes to
implementing your sales and marketing plan. If you’ve run into trouble, experiment with the five strategies detailed above. You may find that one or more of these is the perfect way to find
clients for your freelance business. _Have you used any of these techniques in the past? Which ones did you find most effective? Did any of them fall short of your expectations? Share your
thoughts in the comment section below._