Reader TTS

There I was, a new dental marketer trying to get more new patients. The thing is, at the time I was not coming up with new ways to bring in new patients. The big problem was that I didn’t

focus on one specialty for my dentist. I was doing more generalized marketing or in other words, more branding types of marketing…which meant if I didn’t start bringing in new patients, I

was going to be out of a job, which really meant that I would lose my main source of income and be back in that trailer, I once lived in. Then, as if by chance, something amazing happened… A

fellow marketer told me about implant specific blog marketing…by about implant blog posts on a monthly basis, you could get prospective patients to raise their hand and let the dentist know

they were interested in implants. It also meant I could retarget them, which means, I could send those same people a new message with a special implant offer to inspire them to come in and

see this dentist. Instantly it became crystal clear to me how to bring in more new patients, because I saw I could position my dentist as THE “go-to” implant dentist for his local area,

because once he started blogging about a specific topic, he immediately becomes the local expert. Pretty cool, right? My plan was to start creating blog posts specific to implants. So I

started finding implant topics that had good implant search terms in them. Which meant that…I know people search online for the term implant. Plus, there are other words that are related to

implants that people would be searching for as well. I created multiple blog posts that could go on the dentist’s website. But I didn’t stop there. I then set a schedule to add them to the

website. Every month, I added a new blog post for implants onto their website. After that, I started running Facebook ads to those specific pages. The cool thing about Facebook at the time,

was you could put a special piece of code, a pixel, or also known as a cookie, on each page of their website. Then I could create an audience of people on Facebook that were interested in

implants. Building on that success, I decided to retarget those people who raised their hand saying, “I am interested in implants” with a special offer for implants. I then created a new ad

on Facebook with a special offer and made sure just those people, who raised their hands about implants, saw it. Once I did that, the new patients for implants grew, almost immediately. I

call it “Implant Blog Marketing Secrets”. With Implant Blog Marketing Secrets, I can now bring in new implant patients for a dental practice, by just putting this content strategy into

place. And that’s why I’m so excited to share this with you so you can get these types of results too!