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Written by SHOHAN, Founder of NOVELANDHISTORY Distribution is one of the major elements of a successful business. Due to a shortage of policy and implementation, most of the companies cannot

achieve their target. STARBUCKS, APPLE, AND PROCTER & GAMBLE are bold examples of distribution. Companies are spending a huge number of hours to create an effective and novel

distribution policy. But distribution policy should have been designed based on their philosophy and product. Apple becomes too much successful because their distribution policy is

completely synced with their customer's wants and company‘s vision. What is the insight of great distribution? DISTRIBUTION IS SENDING EXCITEMENT TO THE PEOPLE LIKE IT IS. Think about a

food home delivery company. They should have to deliver the order to the customers, before the warmth of the food become vanish. User experience is really important to establish great

distribution. You have to be conscious about people’s excitement and must have to know how they want it. Distribution could happen in various forms. ONE OF THE NOVEL STEPS OF GREAT

DISTRIBUTION IS UNDERSTANDING AND UTILIZING THE SURROUNDINGS AS WELL AS MAKING SURE THE MAXIMUM USES OF THE MEDIUM. Gary Vaynerchuk, Co-founder of VaynerMedia, an expert on social media

marketing and personal branding, has been talking a lot about content marketing and distribution. He said that_ “Word of mouth works now, much more than ever. @-reply every single person. “_

PROCTER & GAMBLE’S MAIN SUCCESS is their way of distribution and that is really innovative. Most of the young entrepreneurs caries the wrong idea about distribution. TO ME, DISTRIBUTION

SHOULD BE SURPRISING AS THE IDEA. It gives an experience to the customer and has a lot to do with their expectation. In the content sectors distribution is all about engagement. THE BOLD

ELEMENT OF DISTRIBUTION IS CREATING A COMMUNITY AND MAKE SURE THE RESULTS. If people or companies are not good at distribution, it means their audience rate going down. Distribution and

sales are related. Digital products, services, commodities, products are works individually but one thing is common here, which is people. AT THE END OF THE DAY, THE GREAT DISTRIBUTION WOULD

HAPPEN, WHEN THE PRODUCT IS MEANINGFUL AND ACTUAL.