Compare the market creates first local meerkat campaign with 'mission impawsible'
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VCCP Australia has created its first fully local work for foundation client Comparethemarket.com.au which sees meerkats Aleksandr and Sergei spying on Australians to find out why they use
their website to compare health insurance deals. Until now the agency had been repurposing work from the UK for the local market since the launch of the brand two years ago, with the new
‘Mission Impawsible’ work the first to be created by the Sydney office. The ‘Undercover Sergei’ ad opens with Aleksandr in a ‘lice cream van’ talking to sidekick Sergei who is on a Mission
Impossible style wire spying on a meeting of Compare the Market executives talking about the health fund rate rise in April. http://youtu.be/RnGdFFWzAWY ADVERTISEMENT The agency has also
created an extended 45 second version for the comparison site’s Youtube channel. https://www.youtube.com/watch?v=lQMIJWjiLeU CREDITS: Client: Compare the Market Agency: VCCP Creative
Director: Dean Hunt Senior Copywriter: Karen Ferry Senior Art Director: Emma Morton Freelance Creative: Matt Smith Group Account Director: Julianne Artup / Elizabeth Barnett Agency Producer:
Amanda Collins Production: Passion Pictures Director: David Scanlon Executive Producer: Katie Mackin