Michael hutchence and bon scott live on, classic rock tells listeners
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Rock legends are not dead on Classic Rock is the message behind the radio station’s first ad campaign, which launches on Sunday. The campaign – created by Three Drunk Monkeys – uses the
names of Australia’s greatest dead rock musicians, INXS’s Michael Hutchence and AC/DC’s Bon Scott. It also features Jimi Hendrix and is the first ad campaign since DMG rebadged its Sydney
and Melbourne Vega stations as Classic Rock. Earlier today, Classic Rock revealed that its was axing its Melbourne breakfast lineup of Dicko & Dave. ADVERTISEMENT Station boss Dan
Bradley told Mumbrella: “These ads are a homage to the artists and it’s certainly not meant disrespectfully.” A second thread of the idea that Classic Rock lives on is a series of time lapse
air guitar moments. A third thread will follow later. The campaign, planned and bought by Mediacom, is running in Sydney and Melbourne in outdoor only. The DMG-owned station launched in
March, bringing an end to Vega Radio. It followed the purchase of 50% of DMG by Lachlan Murdoch. Bradley said of the Three Drunk Monkeys’ advertising work: “We’re very excited about it. We
know this creative is good. It’s going to work. “We are very comfortable with the product and we know that it will hold people as they come in.”