
Hailey bieber may be a billionaire, but her skincare staples start at $5
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Page Six may be compensated and/or receive an affiliate commission if you buy through our links. Hailey Bieber’s brand is on the road to even bigger things. The model recently sold her
beauty company, Rhode, to E.l.f. for a whopping $1 billion, further cementing her status as a skincare and makeup mogul. “I always had big dreams for the company, and the most important
thing to me is to keep bringing rhode to more spaces, places, and faces globally,” she gushed on Instagram while announcing the deal. But while Bieber may now be a billionaire, not
everything she uses on her face costs a boatload. Below, shop a selection of actually-affordable products featured in her past social media posts, from an algae-infused oil to surprisingly
adorable pimple patches. Any good skincare routine starts with removing makeup and impurities. Bieber favors a double-cleanse approach, starting with this multitasking oil. The formula
contains four fruit enzymes — papaya, pineapple, grapefruit and pumpkin — that exfoliate and smooth the skin, as well as ingredients like spirulina, squalene and kelp to help with hydration.
------------------------- For her second cleanse, Bieber reaches for this silky, non-foaming cleanser, which doesn’t strip the skin of moisture but still washes away impurities. According
to the brand’s website, its botanical extracts and enzymes work with the skin’s barrier — not against it. ------------------------- Even skincare-obsessed models get pimples. Bieber’s
favorite way of spot-treating zits? The TikTok-famous brand Starface, whose pimple patches come in cute star shapes. “They totally help heal a pimple way faster, so if I’m breaking out I
will always sleep with one of these on,” Baldwin said of the patches in 2021. “And they look cute! I’m never mad at a cute little situation.” The hydrocolloid patches decrease inflammation
and absorb liquid, not to mention cut down on potential scarring by discouraging picking, per to the brand’s website. Plus, they make for rather eye-catching accessories.
------------------------- Bieber turns to this TikTok-viral favorite for sun protection, mixing it with her moisturizer for sheer, glowy coverage. “The EltaMD UV Daily Tinted Broad-Spectrum
SPF 40 is a great sunscreen with hyaluronic acid. It’s a great option for dry or sensitive skin,” says Dhaval G. Bhanusali, MD FAAD at Hudson Dermatology and Laser Surgery, who treats
Bieber. He adds that the tint is light enough to serve as a primer or substitute for makeup. “If mixed with your daily moisturizer, just make sure you do at least two finger lengths so you
have enough to get adequate UV protection,” Dr. Bhanusali advises. ------------------------- This brand’s nourishing moisturizer was founded by one of Bieber’s mentors. “Using a blend of
phytosterols, free fatty acids, palmitoyl hexapeptide-12, dipalmityl hydroxyproline, meadowestolide, ceramide NG, glycerin, urea, squalane and sodium PCA, Instant Angel gives lasting
hydration while reinforcing the skin’s barrier leaving it feeling strong, smooth and firm,” Dieux’s website reads. Bieber is also a fan of the company’s reusable, highly Instagrammable eye
masks. ------------------------- Probably layered beneath those eye patches? This Vitamin C serum from BeautyStat, founded by cosmetic chemist (and Rhode advisor) Ron Robinson. In 2020,
Bieber called the under-eye brightening potion a “holy grail” product that “changed [her] skin.” The serum features “5% L-ascorbic acid (the purest form of vitamin C), CMH Repair Complex,
and optical diffusers to instantly brighten and blur imperfections while diminishing dark circles, crow’s feet and puffiness,” Robinson tells Page Six Style. -------------------------
Shortly after reaching billionaire status, Bieber showed off one of these $5 sheet masks on TikTok. ------------------------- You won’t need to fly to Paris to get Bieber’s favorite French
drugstore skincare. She’s name-dropped this Avène cream on multiple occasions, even declaring on her Instagram Stories that she “couldn’t live without” it. ------------------------- When it
comes to more body-focused skincare, Bieber reaches for products like this oil-infused body butter. “I’ve been using this since I was pregnant and I’ve probably gone through 15 jars at this
point,” she shared on social media in May 2025. ------------------------- Bieber’s beauty empties also include Augustinus Bader’s cult-favorite moisturizer, as she once said on Instagram
Stories that she’d gone through three bottles of the stuff. ------------------------- Bieber shouted out this multipurpose salve in a Vogue France video, saying, “if you know, you know.”
Plenty of stars are indeed in the know, as the product has been linked to everyone from Meghan Markle to Drew Barrymore. “I love the Weleda Skin Food,” the Rhode founder raved. “It’s so
creamy and rich, so you really only need a tiny bit in the areas where I feel like I get a little more dry under my makeup. For me, that’s around the nose, that’s under the eyes… It’s so
juicy and dewy.” ------------------------- “It’s an OG, a forever go-to brand for me,” Bieber told the Cut in 2023 of this drugstore beauty classic. -------------------------
------------------------- WHY TRUST PAGE SIX STYLE SHOPPING This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually
affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros —
including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and
Parade. -------------------------