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The 1970s was the decade when football really burst into life, the time it went from drab black and white to full colour, and when personalities really began to shine through in a way they

hadn’t before TV really took hold of the game. Where once there had been staid interviews between clipped broadcasters and taciturn players, the ’70s heralded the emergence of football

stars, who lived the dream and were happy to let the cameras in to see what the life of a celebrity footballer was all about. The most memorable example was George Best, who led the way for

this change and by 1970 embodied all that the decade would be remembered for – exciting football allied with outrageous antics, long hair, sharp clothes, booze, fast cars and loose women.

_The Age of Innocence: Football in the 1970s_ is a photographic study of the period, accompanied by essays from notable football writers, which drips with nostalgia for a more innocent,

honest, and many will say a more enjoyable, time. World superstars grace every page, posing for the camera or captured in action, and they are names that still resonate with the fans of

today. Johann Cruyff, Pelé, Franz Beckenbauer, Bobby Moore, Dino Zoff, Michel Platini… there’s even the German equivalents of George Best tearing it up in a Mönchengladbach nightclub. _The

Age of Innocence_ is available from publishers Taschen. _@TASCHENBooks_ _© Press Association Images George Best stands outside his fashion shop in Manchester, 1970, one of several boutiques

in the city._ _Johan Cruyff, wearing a New York Cosmos shirt, is approached by an autograph hunter, 1978. © Peter Robinson/Press Association_ _Bobby Moore relaxes on Copacabana beach during

a vacation, Rio de Janeiro, 1971. © Mirrorpix_ _The victorious World Cup-winning West Germany captain Franz Beckenbauer celebrates a 2‒1 victory over The Netherlands. © Popperfoto/Getty

Images_ _An England fan in at the 1970 World Cup in Mexico displays her allegiance proudly. © Gerry Cranham/Offside Sports Photography_ _Günter Netzer opened a second nightclub in

Mönchengladbach, which he shows off to Berti Vogts and Jupp Heynckes, two of his Borussia Mönchengladbach teammates. © Horstmüller/SZ Photo_ _Dino Zoff and the rest of the Italy team arrive

back in Italy after their early elimination from the 1974 World Cup in West Germany. © Mondadori/Getty Images_ _Émerson Leão, the Brazil goalkeeper, is airborne as a shot narrowly misses

the target during his team’s 1‒0 win over Austria. © Neil Leifer/Sports Illustrated/Getty Images_