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WHY GROWERS SUBMIT TO RANDOM INSPECTIONS AND TASTE TESTS TO COMPETE ON QUALITY NOT PRICE Tomatoes are the latest food to benefit from Label Rouge quality certification, allowing consumers to

identify superior products. The label will apply to four varieties: cherry tomatoes, both loose and on the vine; round tomatoes on the vine; and tomates _allongées cœur_. To obtain the

label, producers will have to meet a strict list of specifications and be subject to random weekly inspections. READ MORE: TIPS ON WHERE TO FIND THE BEST VALUE FRUIT AND VEGETABLES IN FRANCE

FRANCE CAN COMPETE ON TASTE NOT COST Félix Pizon, director of the Association des Fruits et Légumes du Lot-et-Garonne (AIFLG), charged with undertaking the quality inspections, said: “For

the cherry tomato, for example, we look at how crunchy, sweet and juicy it is.” Producers cannot use artificial light to boost growth, or produce tomatoes before spring. “We know we cannot

rival countries such as Spain and Morocco with the same product, as we do not have the same production costs,” Mr Pizon said. “The solution is to move upmarket and offer a tomato that has

more taste.” The Label Rouge tomatoes are produced in Lot-et-Garonne, Pyrénées-Orientales, and Provence. The label is recognised only in France, but the AIFLG is also hoping to obtain a

European IGP (Indication Géographique Protégée) label for the Marmande tomato produced mainly in Lot-et-Garonne. RELATED ARTICLES FRENCH FARMER GROWS CROPS WITHOUT WATER, FERTILISER OR

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