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‘GAMEON BLOOMING CHINA TOUR 2018’, THE WORLD’S FIRST IMMERSIVE EXPERIENCE EXHIBITION BASED ON VIDEO GAMES, HAS COLLECTED OVER 150 CLASSIC GAMES AND COUNTLESS UNFORGETTABLE MEMORIES FOR

PEOPLE IN THEIR THIRTIES, FORTIES, AND FIFTIES. started from the concept of video games world, the architecture was enveloped in a colorful pallet of mapping plains with posters to simulate

the effect of a pixelated space. the design conceived by pleasanthouse design and intact studio intentionally blends in the commercial block for shopping, art gallery, and nightlife. a

detail of the exterior THE CONCAVO-CONVEX STRUCTURE IS FILLED WITH SURREAL VISUAL PERCEPTION, BRINGING ENDLESS NOVELTY FOR VISITORS IN IT AND SATISFYING THE CURIOSITY OF ALL PLAYERS WITH AN

EXPECTATION TO EXPLORE IT. as a video game exhibition at the front end of the trend, gameOn not only brings a bunch of games back to our nowadays life but also opens up our vision and

imagination for the future social life. the entrance WHEN COMMUNICATED WITH THE BRITISH SIDE ABOUT THE CONCEPT AND CORE CONTENT AHEAD OF THE EXHIBITION, THE ARCHITECT FOUND THAT PIXEL IS AN

INTERESTING THEME. the exploitation of video games is inseparable from the emerging of the pixel. the incipient developed games were limited by hardware and software technology, and the game

interfaces are usually presented in the evident pixel. thus the architect extended such idea on graphics, façade, and interior. a transition area on the first floor THE ENTIRE SPACE LOOKS

LIKE A HUGE PIXEL MAZE. VISITORS CAN PLAY IN EVERY INTERACTIVE ROOM, JUMPING LIKE MARIO ON THE PIXEL BOXES. _‘we made a visual extension based on the information transmission. it’s very

important to resonate with the feedback between the visitors and creators. and then the resonation became the key element of the design, just like the rest of art types in theatrical

films’,_ THE ARCHITECT SAID. the stage on the ground floor the passageway on the ground floor the interactive area on the second floor the interactive area on the second floor making and

marketing area on the second floor children’s games area on the second floor games categories area on the second floor the exit on the third floor cartoon products sales area PROJECT INFO:

DESIGN: pleasanthouse design and intact studio CONTRACTOR: blooming investment LOCATION: shenzhen, china AREA: 4.168 sqm DATE: august 15th, 2018 PHOTOGRAPHY: xiao en _designboom has received

this project from our ‘__DIY submissions__‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers __here._ _edited

by: maria erman | designboom_